Because it lies on a large flat plain, Kunowsky is easy to spot on maps and pictures. Impact craters generally have a rim with ejecta around them, in contrast volcanic craters usually do not have a rim or ejecta deposits. As craters get larger they usually have a central peak. (wikipedia entry)
A crater is a circular depression likely created by an impact event. On the Moon they are named after deceased scientists, polar explorers, astronauts or cosmonauts.