von Braun lies along the western edge of the Oceanus Procellarum, to the northeast of the crater Lavoisier. Due to its proximity to the limb, this crater appears significantly foreshortened when viewed from the Earth. This crater is somewhat distorted from a true circular shape, and is slightly longer to the north and south. (wikipedia entry)
A crater is a circular depression likely created by an impact event. On the Moon they are named after deceased scientists, polar explorers, astronauts or cosmonauts.