Named after J.H. Poynting - English astrophysicist (1852-1914).
John Henry Poynting was an English physicist. He was a professor of physics at Mason Science College, from 1880 to 1900, and then the successor institution, the University of Birmingham until his death. (wikipedia entry)
A crater is a circular depression likely created by an impact event. On Mars large craters are named after deceased scientists, writers and others who have contributed to the lore of Mars. Small creaters (less than 60km) are named after small towns and villages.