Named after John Playfair - British geologist and mathematician (1748-1819).
This picture was taken in the spring season on Mars when the temperature was rising. During the winter, much frost accumulates. When the temperature goes up in the spring, the frost disappears in the thin Martian atmosphere and leaves behind the dark ground. (wikipedia entry)
A crater is a circular depression likely created by an impact event. On Mars large craters are named after deceased scientists, writers and others who have contributed to the lore of Mars. Small creaters (less than 60km) are named after small towns and villages.