Hertz is a lunar crater that lies on the far side , just behind the eastern limb. Due to libration this feature can sometimes be observed from the Earth under favorable lighting conditions. It is located to the west-southwest of the larger crater Fleming, and north-northeast of the smaller Moiseev. Moiseev is joined to Hertz by the satellite crater Moiseev Z, and the three form a short crater chain. (wikipedia entry)
A crater is a circular depression likely created by an impact event. On the Moon they are named after deceased scientists, polar explorers, astronauts or cosmonauts.