Because it lies on a large flat plain, Kunowsky is easy to spot on maps and pictures. Impact craters generally have a rim with ejecta around them, in contrast volcanic craters usually do not have a rim or ejecta deposits. As craters get larger they usually have a central peak. (wikipedia entry)
A crater is a circular depression likely created by an impact event. On Mars large craters are named after deceased scientists, writers and others who have contributed to the lore of Mars. Small creaters (less than 60km) are named after small towns and villages.