Hi there. This page basically says that we use Google Analytics to see who visits this website. To make sure we don't count you more than once as you roam around the site, Google Analytics drops a little text file (called a cookie) on your computer when you visit. It then uses this text file to see that you're the same person from earlier if you come back later.
We don't pass information about you to third parties (except in the aggregate, for example "Wow! THOUSANDS OF PEOPLE READ OUR PRIVACY POLICY PAGE"). We don't know who you are, only that you've been to the website before.
If you want to opt-out of being counted by Google Analytics you can install a plugin Google built here.
If you sign up to our mailing list your personal information will be treated securely in accordance to data protection legislation - it will not be passed on to third parties and you will only be contacted with information related to the list you signed up for.
Here is some cookie-cutter text about cookies that say the same thing as the above in more words:
We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
The only cookies in use on our site are for Google Analytics. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.
Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.
Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.
Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.